Acquisition Guide

Acquiring Leads on Riafin

This guide walks you through the complete process of acquiring leads, from browsing prospects to managing your monthly limits.

The Purchase Process

Step 1: Browse Prospects

Access the Marketplace:

1. Log in to your Pro Dashboard
2. Navigate to "Prospects" section
3. View available leads in marketplace

Available Sections:

• Prospects: General marketplace (unmatched leads)
• System Matched Prospects: Algorithm-matched leads
• Meeting Booked Prospects: High-intent scheduled meetings

Step 2: Review Lead Details

Information Available:

• User's wealth tier (Retail, Affluent, HNI, UHNI)
• Location and demographics
• Financial goals and needs
• Questionnaire responses
• Price with tier multiplier applied

Before Purchasing:

• Assess fit with your expertise
• Check location compatibility
• Review timeline and urgency
• Consider wealth tier and pricing

Step 3: Initiate Purchase

Click "Purchase":

• Lead details page opens
• Price displayed (including tier multiplier)
• GST (18%) will be added at checkout

Purchase Options:

• Retail Unmatched (Paid Subscribers): May count toward monthly free limit
• All Other Leads: Proceed to payment

Step 4: Complete Payment

Razorpay Integration:

• Secure payment gateway
• Multiple payment methods supported
• GST automatically calculated and added
• Invoice generated upon completion

Payment Flow:

1. Click "Proceed to Payment"
2. Razorpay checkout opens
3. Select payment method
4. Complete transaction
5. Receive confirmation

Step 5: Lead Activation

After Purchase:

• Lead appears in your CRM immediately
• Status set to "new_lead"
• Can add notes and comments for managing the lead

Cooling-Off Period (System-Matched Leads Only)

What is the Cooling-Off Period?

72-Hour Purchase Restriction:

• Applies only to system-matched leads
• Prevents advisors from purchasing the lead immediately
• Gives the matched user time to book a meeting
• Lead becomes available for purchase after 72 hours

Why It Exists

Purpose:

• Allows matched users to book meetings with advisors
• Prevents advisors from immediately buying system-matched leads
• Ensures users have priority to initiate contact
• Maintains fair lead distribution

Timeline

Hour 0: System match created Hour 0-72: Cooling-off period (cannot purchase) Hour 72+: Lead available for purchase

Checking Availability

In Your Dashboard:

• System-matched prospect page shows countdown timer
• "Purchase" button disabled during cooling-off
• Displays hours remaining until available
• Automatic notification when lead becomes purchasable

Leads Without Cooling-Off

No Restriction:

• ✓ Unmatched prospects (immediate purchase)
• ✓ Meeting-booked prospects (immediate purchase)
• ✗ System-matched leads only (72-hour wait)

Monthly Free Limits

Understanding Free Limits

Retail Unmatched Leads Only:

• Only retail unmatched prospects count toward free limits
• System-matched leads must be purchased
• Meeting-booked leads must always be purchased
• Affluent, HNI, and UHNI leads are never free

Limits by Subscription Plan

How It Works

Example - Silver Plan Subscriber:

• Month starts: 3 free retail unmatched leads available
• Purchase 1 retail unmatched lead: Counts as free (2 remaining)
• Purchase 2 more retail unmatched: Counts as free (0 remaining)
• Purchase 4th lead: Must pay full price
• Purchase affluent lead: Must pay (never free)

Tracking Your Usage:

• Dashboard shows remaining free leads
• Monthly counter resets on billing cycle
• Usage history available in account

What Counts Toward Limits

Counts as Free:

• ✓ Retail unmatched prospects only
• ✓ Within your plan's monthly allocation

Does NOT Count as Free:

• ✗ System-matched leads (even if retail)
• ✗ Meeting-booked leads
• ✗ Affluent, HNI, UHNI leads
• ✗ Leads beyond monthly limit

Pricing Breakdown

Note: Prices shown below are examples only. Actual pricing varies by lead type, wealth tier, and may change. Check your Pro Dashboard for current rates.

Base Price Structure

Pricing varies by lead type:

• Unmatched leads: Starting from base price
• System-matched leads: Starting from higher base price
• Meeting-booked leads: Starting from premium base price

Exact base prices are available in your Pro Dashboard and subject to change.

Tier Multipliers

Wealth tier multipliers apply to the base price:

GST (18%)

Applied to final price:

• GST = Price × 0.18
• Total = Price + GST
• Invoice shows complete breakdown

Example Calculation (Illustrative):

• Base price: ₹X
• GST (18%): ₹X × 0.18
• Total: ₹X + GST

Actual prices will vary based on lead type and tier.

Best Practices

Budgeting

Monthly Lead Budget:

• Set aside budget for lead purchases
• Factor in tier multipliers
• Account for GST (18%)
• Plan around free limits

Example Budget Planning:

• Free leads (within monthly limit): ₹0
• Additional retail leads: Base price × quantity
• Higher tier leads (Affluent/HNI/UHNI): Base price × multiplier × quantity
• Plus GST (18%) on all purchases

Check your Pro Dashboard for current pricing before purchasing.

Timing

Optimal Purchase Timing:

• Check marketplace daily for new prospects
• Purchase system-matched leads quickly (competitive)
• Plan capacity before buying meeting-booked leads
• Don't exceed your ability to follow up

Lead Selection

Quality Over Quantity:

• Review questionnaire thoroughly
• Assess fit with your expertise
• Consider location and demographics
• Factor in your capacity

Follow-Up Planning

Before Purchasing:

• Ensure you have time to follow up
• Plan your initial outreach strategy
• Prepare personalized messaging

Troubleshooting

Payment Issues

Problem: Payment fails Solutions:

• Check payment method balance
• Try different payment method
• Contact Razorpay support
• Try again after some time

Lead Not Appearing

Problem: Purchased lead not in CRM Solutions:

• Refresh dashboard
• Check "All Leads" filter
• Verify payment confirmation
• Contact support if still missing

Monthly Limit Questions

Problem: Unclear if lead counts toward limit Solutions:

• Check lead tier (must be retail)
• Verify it's unmatched (not system-matched)
• Review dashboard counter
• Contact support for clarification

Frequently Asked Questions

Q: Can I get a refund if the lead doesn't convert? A: No, lead purchases are final. See Refund Policy.

Q: What happens if I reach my monthly free limit? A: Additional retail unmatched leads must be purchased at full price.

Q: Do free limits roll over to next month? A: No, unused free leads do not roll over. They reset monthly.

Q: Can I purchase leads if I'm on the Free plan? A: Yes, but you must pay for all leads. No free leads included.

Q: How do I know when a system-matched lead becomes available for purchase? A: Dashboard shows countdown timer on the lead card. Purchase button is disabled during the 72-hour cooling-off period.