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Profile Management

7 min read

Your Riafin profile is your digital storefront. Learn how to optimize it to attract high-quality leads and convert them into clients.

Profile Components

Basic Information

  • • Professional photo (JPEG/PNG/GIF/WebP, max 1MB)
  • • Name and company name
  • • Contact information (email, phone, address)
  • • Website (optional)

Service Designation

  • • Service type (RIA, CFP, CFA, CA, etc.)
  • • Pricing type (Fee-only, Fee-based, AUM, etc.)
  • • Remote advisor option
  • • NRI advisor option

SEO & Intent Fields

  • • Best suited for (ideal clients)
  • • Problems solved (expertise areas)
  • • Services not offered (scope)
  • • Each field max 1000 characters

Professional Bio

  • • Rich text editor for detailed bio
  • • Write in third person
  • • No contact info allowed (URLs, emails, phones)
  • • Minimum 200 words recommended

Locations & Licenses

  • • Service locations (limited by plan)
  • • Professional licenses with numbers
  • • Free: 1 location, 1 license
  • • Paid plans: More locations & licenses

Video (Paid Plans)

  • • Video URL (YouTube or Vimeo)
  • • Available with Bronze, Silver, Gold
  • • Showcase expertise and personality
  • • Keep concise: 2-5 minutes

Profile Requirements

Required for Approval

  • Professional photo (JPEG/PNG/GIF/WebP, max 1MB)
  • Complete bio (minimum 200 words recommended)
  • At least 1 service location
  • At least 1 professional license

Best Practices

  • Write bio in third person
  • Fill all SEO intent fields (1000 chars each)
  • Add relevant locations (upgrade for more)
  • Include all professional licenses